TAFE NSW student puts best feet forward in design comp

Creative: Design graduate Sebastian O'Brien's recent design award led to an internship.

 Creative: Design graduate Sebastian O’Brien’s recent design award led to an internship.

From the sketching pad to design excellence, Caringbah’s Sebastian O’Brien already had a leg up in the industry with his latest project.

The TAFE NSW graduate recently received notable mention in the D&D New Blood Awards for his 3D-printed prosthetic limb concept design for Adidas.

The awards recognise design and advertising excellence in students, grads and aspiring creatives.

Mr O’Brien, 23, is working for a graphic design agency, after cementing his training at TAFE.

“I have always been a visual person,” he said. “I enjoy designing identity and branding systems, publications, exhibitions, websites and posters for cultural and commercial clients from music, to art and fashion.

“At the end of my journey, I was equipped with a new skill set and a new level of determination.

“I secured an internship and learnt a lot about the industry in general. Such as learning how to present work to clients in a professional manner, being given real brand guidelines to stick to within a design task, working on live projects and receiving feedback. This was a practical way for me to learn what couldn’t be taught in the classroom. Not only did it build my portfolio, but it allowed me to make my own industry connections.”

Innovative: Mr O'Brien's prosthetic leg design.

 Innovative: Mr O’Brien’s prosthetic leg design.

Impressive: The TAFE graduate won an award for his design for his Adidas brief project.

 Impressive: The TAFE graduate won an award for his design for his Adidas brief project.

Source:www.theleader.com.au

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